Deconstructing Arnold

Photo One: 

1. What do you see?  (Describe the pictures, objects, colors, etc...)

     Arnold flexing his muscles. Oranges, reds, blacks and yellows. Sunglasses, tight fit clothing, head wound. Suggestive words- recharge, lean, burn fat.

2.  How does he make you feel? 

     Hardcore and ready to go!

3.  How do those "looks" influence how you feel?

      He looks like a lean, mean, fighting machine, so it makes me feel charged up and ready to go.

3. What do you think about this person?

     They're tough, hardcore, and not to be messed with.

4. What lifestyles, values, points of view are represented or omitted? 

     This cover portrays an active, take-charge lifestyle. The points of view that are represented is that laziness is unacceptable and you need to kick your butt into shape!

Photo Two:

1. What do you see?  (Describe the pictures, objects, colors, etc...)

    A gentle man, laughing at a joke. Very soft and calming blue tones. 

2.  How does he make you feel?

    Relaxed. I don't really have too much of a strong reaction at all looking at this cover. 

3.  How do those "looks" influence how you feel?

    The blue color really calms me, as does Arnold's look of ease.

3. What do you think about this person?

    He's totally chilling out. He's laughing, having a good time. I trust this Arnold.

4. What lifestyles, values, points of view are represented or omitted? 

    I think the lifestyle and values that are portrayed is that Arnold is a grown up now. He's in a nice suit, laughing at funny jokes- he's ready to be taken seriously. 

5.  What are the differences between the two covers? What techniques are used to attract your attention? Pay attention to body language, clothing, camera angle, lighting, color, eye contact, etc...

The first cover is meant to get a reaction out of you. The use of the color orange is meant to give you energy and jazz you up. The camera is looking up at him making him look bigger and buffer. Arnold looks tough and rugged, yet cool and awesome. It motivates you to want to go get your work out on and look awesome and tough, as well. The second cover uses the blue to calm you down. Blue is a very calming color; you can trust blue.The camera angle is looking down on him to make him seem smaller, more human. He's laughing at the camera, putting you at ease, and pointing to make you feel connected.